HELPING YOU GROW YOUR BUSINESS WITH A PROVEN MARKETING STRATEGY AND SYSTEMS THAT YOU NEED TO SCALE
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The lack of growth and/or the feeling of being “stuck” can be the most frustrating thing as a business owner.
The old saying “if you build it, they will come” doesn’t apply to businesses anymore with so much noise crowding the marketplace. You need to make sure your marketing strategy is on point before you can start seeing great results.
If you’re not seeing great results, your marketing strategy is missing something. Don’t just “try new things,” but take a step back and figure out what is really going on so you can move forward with certainty.
IDENTIFY YOUR IDEAL CUSTOMER
Your customer should be at the center of your marketing strategy. Without them, you don’t have a business. If you have never taken the time to fully define who your ideal customer is and look at the characteristics of your customer, then there is no way you can market to them efficiently.
IDENTIFY THE CORRECT MARKETING CHANNELS
You might build your strategy based on what competitors are doing, among other factors, however just because it’s working for them doesn’t mean it’s right for you. It comes back to really getting to know your audience and figuring out where they are.
Example: If your target is isn’t tech-savvy, you would focus more on traditional tactics like direct mail/cold calling. But, if your target is well-versed in tech, you would want to push the boundaries with your digital strategy.
TELL A STORY
You might have a killer product or service, but that isn’t who you are as a brand. The people and the story behind the brand are the most important aspect of what you do. A lot of businesses lose sight of that and they focus on the product or service itself. This is how you connect with your audience.
Your marketing strategy should showcase your brand personality and messaging. If you build that up, then marketing what you’re selling will be easier. Why? because you are more focused on creating connections with your target rather than the sale.
LISTEN TO YOUR CUSTOMERS
You may know who your customer is, but you’re not listening. Keeping open communication channels with your audience is important for you to figure out exactly what their wants and needs are.
Once you know who they are, figure out where and how they like to interact with brands and then keep your ears open.