Are consumers losing trust in brands?
"Trust is like the air we breathe -- when it's present, nobody really notices. When it's absent, everyone notices." -- Warren Buffett In 2017, trust in U.S.-based companies dropped five points, down to 50 percent, according to the Edelman Trust Barometer. As companies struggle with customer satisfaction and loyalty, changes need to take place in order to restore faith within consumers.This will take time, consistency, and perseverance. With social media acting as a direct com